Personification

A figure of speech that gives human qualities to objects, animals, or ideas.

Example From Text

…it was not the old man who vexed me but his Evil Eye.

Explanation

Since an eye is just one part of a person's body, the eye itself cannot be evil. When he describes the old man's eye as "evil," Poe personifies the eye in order to capture the narrator's feelings about it. What do you think those feelings are? Fear? Hatred? Or something else?